|Rec. ITU-T H.264
||ISO/IEC 14496-10 represents an evolution of earlier video coding standards (ITU-T H.261, ITU-T H.262, and ITU-T H.263) and it was developed in response to the growing need for higher compression of moving pictures for various applications such as videoconferencing, digital storage media, television broadcasting, Internet streaming, and communication. It is also designed to enable the use of the coded video representation in a flexible manner for a wide variety of network environments. The use of this codec allows motion video to be manipulated as a form of computer data and to be stored on various storage media, transmitted and received over existing and future networks and distributed on existing and future broadcasting channels.